The Bloomberg Businessweek B-School Connection Program is a customized partnership that's purpose is to help business schools promote professional business thinking and behavior amongst their students. Through the program students are encouraged to be well read and to engage in, explore, and understand the impact of current business issues and events on a global scale. Ultimately, the goal is to foster an appreciation of reading and staying abreast of current events in order to engage in business continuously and pervasively- not just when an assignment demands it.
Through the program students and faculty are provided with a subscription to Bloomberg Businessweek magazine along with access to robust online resources and tools. In addition, each print subscription comes with a FREE digital subscription through the Bloomberg Businessweek iPhone & iPad app.
For subscription assistance, please contact email@example.com
By reading Bloomberg Businessweek, students are reading what the business world is reading. They will become more globally aware, better able to connect current events with course concepts, and will be better prepared for their careers. The university’s partnership with Bloomberg Businessweek gives students- tomorrow’s leaders- a competitive edge to thrive in the business world.
The B-School Connection program includes robust resources and tools for professors, available only to members of this program. To log in the first time, register for an account with your account number located on the label of your magazine.
For help registering or logging in, please contact firstname.lastname@example.org
Weekly Instructor’s Guides: Written “by professors, for professors”, weekly Instructor’s Guides incorporate article abstracts, quiz questions, and exercises to bring lessons to life. They are created in real time and are forward looking, corresponding to the latest issue. Each week you will find Instructor’s Guides by discipline, ranging from Accounting & Taxation to Marketing. View the full list of disciplines covered
Archived Instructor’s Guides: Housed in the Resource Center, the Instructor’s Guide Archive allows professors to access past articles and guides to integrate with weekly curriculum. Use the keyword search function to find past guides on news-breaking events or take a closer look at specific companies or industries.
Integration Ideas: Shared by a community of instructors who have successfully integrated Bloomberg Businessweek content into their course, Integration Ideas are available by discipline and further broken down at the course level. Whether you’re teaching a General Business 101 course or Business Strategy course, you will find a range of ideas on how you can tie foundational concepts covered in class to global current events. In addition to integration ideas by discipline, also find sample syllabi, how to integrate with Blackboard, and more.
Student Events: Through the B-School Connection partnership, Bloomberg Businessweek will help faculty and administration create school events which are designed to help you encourage students to not only become avid readers, but individuals who actively engage in global issues. From essay contests to business bowls, learn how other partner schools have utilized program benefits to organize successful events.