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Current Readings

Training Day

Thomas Coe  |  Business Fundamentals

Manufacturing jobs exist, with openings in the field forecast to grow. A large percentage of these jobs will go unfilled if workers aren’t trained in the skills needed to support and make manufacturing productive. Several communities and businesses are providing and supporting training centers that offer the necessary skills.

India's War Over Water — and Soft Drinks

Derek Abrams  |  Economics

Soda makers have built factories in some of India’s most water-stressed regions, areas where more than forty percent of the available surface water is consumed each year. Pepsi and Coca-Cola sell almost all of India’s soft drinks, making them easy targets for protests.

Fury Road: Did Uber Steal the Driverless Future From Google?

Katherine Campbell, Ph.D.  |  Org Behavior & HR

Uber is not winning any public relations awards these days nor is its CEO, Travis Kalanick, known for people skills. The legal battle between Uber and Google over driverless technology reveals a lot about both companies, including leadership issues, corporate culture, and business ethics.

A Mouse (Maker) Roars at the Industry’s Giants

James Richardson, Ph.D.  |  Business Strategy

Logitech has prospered lately with mice and keyboards that complement the PCs and mobile devices of industry leaders Apple, Google, and Amazon. Now the company wants to compete with them for a central role in the emerging home automation market.

Why Robert Shiller Is Worried About the Trump Rally

Delvin D. Hawley, Ph.D.  |  Finance

The last time Nobel Prize-winning economist Robert Shiller heard stock-market investors talk like this was in the dot-com bubble, when traders were captivated by technological transformation. Today, everyone’s buzzing about Donald Trump and his bold plans to turbocharge the U.S. economy while seeming to ignore the downside risks. Shiller thinks the market is highly overpriced and could be primed for another crash.

Training Day

Katherine Campbell, Ph.D.  |  Org Behavior & HR

KentuckianaWorks trains young adults and displaced blue-collar workers with sought-after advanced manufacturing skills. Its success illustrates the relationship between human resource management, education, and training. It also illustrates the shared needs of workers, employers, and society.

Wall Street Legend Flops in Sports Betting

J. Vincent Eagan, JD, Ph.D.  |  Business Law

Howard Lutnick’s sports gambling company, CG Technology, is reportedly being shopped around to gauge interest in a purchase. CG Technology ran into several legal problems involving illegal bets, scheming with bookies, and money laundering.

Fury Road: Did Uber Steal the Driverless Future From Google?

Craig A. Turner, Ph.D.  |  Entrepreneurship

Google and Uber, both seen as exemplary entrepreneurial success stories, are now embroiled in a battle to become the dominant design in the driverless car technology field. The stakes are high in this market, projected by both companies to be in the hundreds of billions, or even the trillion, dollar range. The two are dealing with failures and limited success, but they have too much invested to quit now.

Now on EBay: Russian Micro-Multinationals

Duane Helleloid, Ph.D.  |  International Business

Small firms are using EBay to reach markets across borders. In Europe, sellers can now sign up to have items listed in multiple countries and have the descriptions translated into local languages. For EBay, more than half the company's revenue now comes from international markets.

Game-Time Decisions

Bob Cohen, MBA  |  Career Readiness - Exploring Your Potential

In fifteen minutes, Fanatics can slap the thrill of victory on a T-shirt. “This is the biggest change to a single marketplace that we’ve seen in a decade or two,” says Marty Brochstein, a senior vice president at the International Licensing Industry Merchandisers’ Association.

A Mouse (Maker) Roars at the Industry’s Giants

Bob Cohen, MBA  |  Career Readiness - Exploring Your Potential

Logitech has spent decades in partnership with tech giants, but its push into smart homes could put it in direct competition. Some analysts believe that Logitech doesn't have the money or product elements to successfully compete.

Real Trauma, Virtual Therapy

Bob Cohen, MBA  |  Career Readiness - Exploring Your Potential

Bravemind’s VR system is designed to help veterans deal with traumatic memories. There's hope that this technology may be applied to other distress-related issues.

Health Care Needs the Individual Mandate

Larry Walther, Ph.D., CPA, CMA  |  Accounting & Taxation

How can the tax code be used for policy management, not just revenue production?

$400 Million Richer By Pinching Pennies

Michael S. Raisinghani, Ph.D.  |  Marketing

The online grocery delivery startup, Instacart Inc., is looking to pinch pennies, starting with bottle deposit fees. It's working to increase ad revenue as it tries to prove it’s the exception in a field of delivery-app failures.

For Diabetics, the Power of Knowing

Michael S. Raisinghani, Ph.D.  |  Operations Management

Users of a new type of glucose meter scanned themselves as many as forty-five times a day. Diabetics using a new meter took readings more frequently — about sixteen times a day — and did better at lowering glucose levels.

A Mouse (Maker) Roars at the Industry Giants

Angelina I. T. Kiser, Ph.D.  |  Information Technology

Logitech isn't just a mouse company anymore. It's moving into your home.

India's War Over Water — and Soft Drinks

Duane Helleloid, Ph.D.  |  International Business

Retailers in several areas of India have decided to pull Coke and Pepsi products from their shelves. Behind this boycott is a combination of nationalism, support for small farmers who need water for irrigation, and concern over water quality and shortages. Coke and Pepsi are perceived as "foreign" firms that are making money off from a valuable national natural resource: water.

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