Business Fundamentals
Dr. Jack Smothers, University of Mississippi

I have found that students need a significant amount of real-world examples to develop and maintain comprehension of the principles we cover in class.  As a result, I utilize BBW as a resources to incorporate real-world application of business principles in three ways:

1.    During my lectures, I provide real-world examples from BBW magazine that align with the topics we cover to facilitate the students' understanding of the concepts and where they apply.  This not only facilitates the effectiveness of my teaching and the students' level of comprehension, but also provides a tangible resource to which they can return when studying for a test or simply trying to solidify the concept in their minds after our class lecture and discussion.  I also include these examples on exams to test comprehension and recall of the situation to ensure each student is reading, comprehending, and retaining the information.  

2.    The students are required to complete a course project in pre-assigned groups to develop a 12-15 minute presentation and a 12-15 page paper as an in-depth SWOT analysis for a specific company.  In the projects, students are given freedom to gain creative insights and BBW is recommended as an ideal reference for the presentation.  The real-world and up-to-date insights provided by the BBW articles unfailingly provide a rich layer of relevancy and interest to each one of the presentations.  

3.    Throughout the semester, I assign BBW articles for students to read for homework.  During the class following the homework assignment, the students get into groups to discuss and answer questions either from BBW's Resource Center or questions that I write which closely tie the assigned BBW article to the material we have covered in the class.  Students write 2-3 pages on these questions and conclude with a peer-evaluation to ensure each student gets the appropriate credit.  

Through the utilization of BBW magazine in these three ways, I have found that the students are more engaged in class, develop a better understanding of topics we cover, retain the information in a more meaningful way, and perform better on class examinations. 

Richard McCarthy, Quinnipiac University

Our goal is to incorporate the use of Bloomberg Businessweek as a resource within our core business curriculum:

Professional Development (required by all first semester freshmen)—include 4-5 writing assignments based upon current business issues but based upon themes such as financial analysis, social responsibility, etc.  The learning outcomes are to improve student written communication and to increase their understanding of current business issues.

Written Communications— include 5-6 writing assignments that reinforce what was built upon in Professional Development.  This is a sophomore level class.  The learning outcome for this course is to increase students’ ability to write for business including, but not limited to, creation of executive summaries and analysis of business topics.

Ethics AND Diversity—include 3-4 writing assignments that are based upon an analysis of ethical issues or issues of social responsibility.  This will reinforce the concepts of ethical models presented in the course using business issues that are current and relevant.

Dr. Mary Soroko, St. Cloud State University


HBS 111 is called Orientation to the Herberger Business School.  Its purpose is to help students learn about business careers and develop a career plan.  Most of the students who enroll are freshmen and sophomores.    

In HBS 111, I offer extra credit to students who write a thoughtful critique of one of the business articles.  My goal is to get students to start reading about contemporary business issues so they start to see a connection between what they are learning in class and current events.

I ask the students to write a one page essay.  Half is what the business story is about.  The other half is what they think about it.

I expect students to support their  positions (agree/disagree with the author’s contentions) in these papers.

Dr. Ralph Fanary, East Carolina University

I just wanted to let you know how well using Bloomberg Businessweek as the text for our new Strategy course is working.  As you know, this course is designed to excite freshmen about all areas of business and improve our retention of top students.  I typically assign two to three “required” articles for students to read prior to our classroom discussion of the articles, and occasionally give a simple five minute quiz at the beginning of class. I try to vary the format a bit – sometimes breaking into small groups, sometimes asking specific individuals to comment on an issue, etc. I find that most are reading many more articles than those assigned for discussion. Bottom line, it’s working very well. Thanks for all your help getting things started!


James King PhD, Professor Niagara University

The Niagara University College of Business Administration introduces students to the world of business enterprise as early in their college careers as possible.  All first-semester freshman business students use Bloomberg Businessweek as part of our innovative freshman introductory course.  The magazine helps achieve the goal of students becoming “business literate” with respect to vocabulary, noteworthy firms and managers, finance, and the reading and understanding of business and economic news.  Reading Bloomberg Businessweek is required preparation for a series of one-hour learning modules where students compete with each other to demonstrate their level of current business knowledge based on recent BBW stories.  Specific articles are found in BBW on digital communication, careers, and new innovative management that are particularly interesting to this generation of students.  Frequent short quizzes are used to reinforce the importance of reading the assigned articles.  Businessweek.com is used in other modules to show students how to access and use business information on the internet.  Overall, Niagara University believes that Bloomberg Businessweek provides our students an early advantage in understanding the competitive world of business and in pursuing opportunities in the evolving global economy.


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