Craig A. Turner, Ph.D.

Craig A. Turner, Assistant Professor of Management and Marketing in the College of Business and Technology at East Tennessee State University, entered academe after 12 years in the agricultural field specializing in risk management. His primary areas of interest are risk management and entrepreneurship. He has twice been selected as a participant in the prestigious Lally-Darden Entrepreneurship Retreat. He earned a Ph.D. in management from the University of Tennessee Knoxville in 1999.

Recent Reviews All Reviews

Innovation: Needle Camera

Using a tiny camera at the end of an elongated needle, the Mi-eye2, the only product of Trice Medical, can enter into an injured joint and provide superior visual information about the type and extent of the injury. This allows the proper type of treatment to be determined without the degree of risk of orthoscopic units as well as the superior imaging than MRIs can provide.

Survival of the Fitted

Data mining by traditional brick-and-mortar fashion retailers is not a new thing, but third party data tracking in the internet era is creating advantageous data that can lead to better targeting. Le Tote, a fashion rental service that uses products from such traditional retailers as the French Connection, collects data on the level of satisfaction of their customers (who pay a fee for their service) and now partners with the retailers to help meet the needs of consumers in a tailor-made way.

The End of Terrible Wi-Fi May Be Near

Consumers have been frustrated with slow Wi-Fi issues, particularly in the home. With gaming, appliances, and information-oriented products vying for access, it has been a frustrating constraint for service providers such as Comcast. Innovative new firms have begun to incrementally improve this environment and seem to be establishing a great deal of value by doing so.

How Uber and Airbnb Fought City Halls and Figured Out the Sharing Economy

Airbnb and Uber are two relatively young companies that have had to overcome strong institutional barriers to entry but have managed to do so by garnering support from their customers and their partners to establish a strong position in their respective markets. What crucial battles were necessary for their founders to win and realize their dreams?

Innovation: Pocket DSLR

There has remained an industry of Digital Single Lens Reflex (DSLR) cameras whose sole purpose is high resolution photography. While mobile devices such as phones have improved their resolution, there were barriers in place that kept them from attaining parity with the DSLR format. Rajiv Laroia, a cofounder of Light, has developed a method by which the barrier has been drastically altered and the quality of photos taken with a phone sized unit can closer approximate the performance of stand alone cameras.

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