Advisory Panel

Accounting & Taxation

Larry Walther, Ph.D., CPA, CMADavid George Vequist IV, Ph.D.

Business Fundamentals

Ralph W Flanary, MBA, CFEThomas Coe

Business Strategy

James Richardson, Ph.D.

Career Readiness - Exploring Your Potential

Bob Cohen, MBA


Brian Kench, Ph.D.Eric CardellaDerek Abrams


Craig A. Turner, Ph.D.


Delvin D. Hawley, Ph.D.

Information Technology

Angelina I. T. Kiser, Ph.D.

International Business

Duane Helleloid, Ph.D.


Douglas L. Wilson, MBA

Operations Management

James J. Stewart, DScPedro M. Reyes, Ph.D.

Org Behavior & HR

Katherine Campbell, Ph.D.

Eric Cardella

Dr. Eric Cardella is an Assistant Professor in the area of Energy, Economics, and Law at the Rawls College of Business at Texas Tech University. He received his PhD in Economics from the University of Arizona. Currently, he teaches an applied business economics course at both the undergraduate and Masters level, where the course curriculum relies heavily on case analysis and real-world applications of the various economic concepts that are covered.

His primary research interests are in the areas of Behavioral and Experimental Economics. His research focuses primarily on using theory and novel experimental designs to provide insights on how behavioral motivations can impact individual and group decision making in social interaction, and the resulting effect on economic outcomes. In gathering such insights, his research often interdisciplinary and combines methodology from the fields of economics, game theory, and social psychology.

His research has been published in various peer-reviewed economics journals, and he has presented his research at various regional and national academic conferences.

Recent Reviews All Reviews

Where Buffet Failed

In an attempt to rekindle one of Maine’s predominant industries and capitalize on the specialized talent of the skilled craftsman in the area, a startup is bucking the trend of outsourcing production. Instead, it's producing high quality, handmade shoes in Maine.

The Airbnb of Warehousing

In the age of startups and e-commerce, one of the biggest issues for small merchants is how to efficiently manage inventory and delivery. Many of these companies have been going through Amazon’s warehouse, which requires their customers to buy their product through Amazon's website. However, a new company, Flexe Inc., is offering a flexible storage and delivery alternative.

Philippine Casinos Are Cleaning Up

At many of the VIP rooms in Philippines casinos, there are very few high rollers to be seen. Yet, the revenues from bets taken in these VIP rooms are growing due to the drastic increase in proxy betting, where high rollers can place bets remotely over the phone.

Whole Foods Market's Identity Crisis

Recently, activist investor Jana Partners acquired a 9 percent stake in Whole Foods Market. It seems eminent that a shake in management and large structural changes will follow in an effort to turn the struggling company.

The Housing Crunch Hits the Heartland

The growth in jobs has spurred the demand for housing, especially in towns across the country with the highest rates of job growth. However, new construction in many markets is still below the levels before the last recession. The strong demand and stagnant supply has resulted in very hot real estate markets across the country and very strong increases in housing prices.