Can a Blue-Collar Workhorse Go Green?Issue 12-04-17 |
When buying a full-size pickup, fuel efficiency is typically not a major concern for most potential customers. However, Ford will be launching a hybrid version of its most popular pickup, the F-150, by 2020.
Facing tough regulations on minimum fuel efficiency requirements and competition from its rivals, Ford greenlighted the development of a hybrid version of the F-150 in 2014. Sensing that its customers are less concerned about the fuel efficiency and emissions reductions, Ford will focus its marketing efforts on the benefits and conveniences of having an added, built-in battery power source.
While pricing information is not yet available, experts estimate the hybrid option will add at least $5,000 to the cost of the truck.