How To Catch Amazon

Issue 11-13-17   |   Reviewer:   James Richardson, Ph.D.
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Abstract

Amazon Web Services or AWS dominates the cloud services business. Number two Microsoft has less than one-fifth the revenue, and number three Google is far behind that. Amazon was the early mover in cloud services and is perceived as the leader as it continues to introduce dozens of features and products yearly.

But the market is expected to grow to $89 billion by 2021 from $35 billion today, and these and numerous others want a bigger piece. Microsoft is offering cutting edge technology through a large salesforce, and Google is incorporating AI in its offering to lure customers. One group of customers, retailers like Wal-Mart and Flipkart who view Amazon as a competitor, are inclined to go with other providers.





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