Innovation: WoebotIssue 11-20-17 |
With a burgeoning focus on mental health in the healthcare arena, 39-year-old Alison Darcy decided to design an app (Woebot) that discerns the changes in the mental health of its users and offers helpful videos and programs to treat the patient/user. At this point in time, she is experimenting with payment models to make the program profitable and sustainable.
Establishing a financial model is difficult at this stage even though Woebot's solution is far more cost-effective than traditional therapy alternatives. This model is seen as a potential solution to the access problem for mental health and has already shown success in initial trials related to treating depression in an important target market of college students.