L’Oréal’s Problem with Men

Issue 09-11-17   |   Reviewer:   Katherine Campbell, Ph.D.
Disciplines:


Abstract

L’Oréal is successfully recruiting women, and it ranks high in lists of desirable places for women to work. In 2016, 77 percent of its new hires were women. The company is now setting a goal of recruiting an equal number of men and women by 2020. Among the advantages L’Oréal sees from increasing gender diversity in its hiring are developing talent for the future and increasing market share in the male grooming products market.

Although the majority of L’Oréal’s new hires are women, to achieve gender balance the company needs to do more than simply attract more men. L'Oréal’s leadership is still largely male; only 30 percent of strategic positions and 32 percent of the executive committee are female. Thus, to meet its objective, L’Oréal will also need to develop and promote female leaders and fully integrate them into the company's highest ranks. In addition, L'Oréal hopes to place more women in areas that are traditionally dominated by men including science, technical, and engineering postions.





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