Now on EBay: Russian Micro-Multinationals

Issue 03-20-17   |   Reviewer:   Duane Helleloid, Ph.D.

Abstract

While Amazon earns most of its revenue from domestic sales, more than half of EBay's revenue comes from outside United States. In an effort to expand its presence in Europe, EBay now allows sellers to simultaneously list their wares in multiple countries.

Exports by Russian sellers, for example, rose 50 percent following initiatives that facilitated multi-country listing. Multi-country listing has allowed small firms to significantly increase sales and gain needed economies of scale. In order to help companies sell across borders, EBay will automatically translate listings in local languages.





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