Snapchat vs. the 'Influencers'

Issue 09-11-17   |   Reviewer:   Angelina I. T. Kiser, Ph.D.


Individuals who have a lot of followers on social media can make six figure salaries to promote products. However, while this may be possible with Instagram, it is much more difficult with Snapchat. The company doesn't make it easy to track followers and claims that the app is intended for communication among close friends as opposed to so-called influencers trying to become famous.

While some people say that Snapchat needs to be more transparent to influencer campaigns, the company just isn't interested. However, Snapchat has started providing viewership data to a handful of popular users who produce posts Snapchat considers broad or interesting enough to be tagged as “official” stories.

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