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Whole Foods Market’s Identity Crisis

Michael S. Raisinghani, Ph.D., Marketing

A record-setting trend of food deflation has put additional pressure on the entire grocery industry. Larger mainstream g ...

How Much Is a Miracle Worth?

Michael S. Raisinghani, Ph.D., Marketing

The Strimvelis gene therapy (only available in Europe since 2016) by GlaxoSmithKline costs $634,000 for a single-shot tr ...

Jeff Bezos Goes Grocery Shopping

Michael S. Raisinghani, Ph.D., Marketing

Several people at Amazon have been thinking about re-imagining the next phase of physical retail. They want more share o ...

Blockchain Can Grow More Than Just Money

Michael S. Raisinghani, Ph.D., Marketing

Bitcoin guarantees that each virtual dollar is unique, so the sender can’t spend the same cash more than once by u ...

$400 Million Richer By Pinching Pennies

Michael S. Raisinghani, Ph.D., Marketing

Instacart allows customers to shop through an app at local grocery stores. Orders are then picked off shelves and delive ...

Neighborhood Watch

Michael S. Raisinghani, Ph.D., Marketing

The Center for Cyber Safety and Education estimates that the shortfall of security analysts will grow to 1.8 million by ...

How Much Is an Instagram Story Worth?

Michael S. Raisinghani, Ph.D., Marketing

Building an effective video-based campaign with user-generated content into a marketing business is possible in social m ...

The Greatest Generation Is Now Around the Corner

Michael S. Raisinghani, Ph.D., Marketing

The next-generation mobile standard, 5G, promises to be even more transformative than 4G, because it will support commun ...

Survival of the Fitted

Michael S. Raisinghani, Ph.D., Marketing

In the U.S., French Connection is tweaking its clothing based on feedback supplied by mail-order styling services. Actin ...

How Fancy Private Bankers Cross-Sell

Michael S. Raisinghani, Ph.D., Marketing

Private bankers working with JPMorgan's (the nation's biggest bank) richest customers are encouraged to steer client ass ...

NATO Makes It Rain

Michael S. Raisinghani, Ph.D., Marketing

The North Atlantic Treaty Organization (NATO) was established after World War II to protect western democracies against ...

Holding Down the Costs of the Cloud

Michael S. Raisinghani, Ph.D., Marketing

Cost calculators from one cloud provider or another will always be less trustworthy than those from a third party, accor ...

When Bad Things Happen to Good Funds

Michael S. Raisinghani, Ph.D., Marketing

The trend toward index funds, driven by their lower costs and years of underperformance by the majority of active manage ...

The World Is Not Enough

Michael S. Raisinghani, Ph.D., Marketing

Dubai's Emirates Airline, in one image, is glamour and ambition in a framework of absolute control. Since 1985, Emirates ...

Tired of Halal Chicken? Try the Eyeshadow

Michael S. Raisinghani, Ph.D., Marketing

Muslims make up almost a quarter of the world’s population—1.6 billion people—and will outnumber Chr ...

Everybody Must Get Streamed

Michael S. Raisinghani, Ph.D., Marketing

Livestream’s Chief Executive Officer Jesse Hertzberg says Livestream’s advantage is combining everything in ...

The Great Indian Tax Dodge of 2016

Michael S. Raisinghani, Ph.D., Marketing

In India, an attempt to clean up black economy has led to even more tax evasion, money-laundering, and new opportunities ...

The New Advertising, As Seen on TV

Michael S. Raisinghani, Ph.D., Marketing

Facebook, the internet’s No. 2 ad business, has a growth problem. It is reaching the limit of how many ads it ...

Secret Formula

Michael S. Raisinghani, Ph.D., Marketing

Zara is the brand that over the past four decades has grown from a single store in the Spanish city of La Coruña ...

The Real Cost of an MBA

Michael S. Raisinghani, Ph.D., Marketing

An average MBA will cost $248,000. Students who enroll in MBA programs are usually further along in their lives and ther ...

Instagram Tries to Ease Users Into Shopping

Michael S. Raisinghani, Ph.D., Marketing

Facebook Inc.'s Instagram, a photo-sharing app, wants to introduce shopping tools without making them so obvio ...

Hey Guys, Watch This

Michael S. Raisinghani, Ph.D., Marketing

Saldum Ventures, the parent company of Spanish sunglasses brand Hawkers, has sold 3.5 million pairs of sunglasses i ...

In Case of Low Revenue

Michael S. Raisinghani, Ph.D., Marketing

Twitter calls its massive data resource the "Firehose"—the global deluge of tweets, half a billion a day—and ...

What’s In Your Wallet

Michael S. Raisinghani, Ph.D., Marketing

The transaction value of mobile wallet payments will more than triple in the U.S. in 2016, to $27 billion, according to ...

K E $

Michael S. Raisinghani, Ph.D., Marketing

There are more than 3,200 undergraduate sorority chapters on upwards of 600 college campuses that are part of the Nation ...

Google Has Its Own Phones. Now It Needs New Retail Strategy

Michael S. Raisinghani, Ph.D., Marketing

Google has a history of retail strategies that either struggled or never got off the ground, according to people familia ...

This Deflation Has Grocers Fed Up

Michael S. Raisinghani, Ph.D., Marketing

Food, on average, makes up only about 15 percent of a consumer’s budget. Supermarkets are facing competition not j ...

Flipping’s Back…With Crowdfunding

Michael S. Raisinghani, Ph.D., Marketing

House flippers and property developers are increasingly crowdfunding since it offers so much flexibility and time saving ...

Why Do Wealthy People Auction Multimillion-Dollar Homes, Rather Than List Them?

Michael S. Raisinghani, Ph.D., Marketing

Auctioning an expensive house in lieu of listing it makes good marketing sense with the lack of visibility being the rea ...

Putting the Market’s History in the Cloud

Michael S. Raisinghani, Ph.D., Marketing

The Securities & Exchange Commision (SEC) has estimated that the Consolidated Audit Trail (CAT) implementation costs ...

Thinking Inside The Box

Michael S. Raisinghani, Ph.D., Marketing

Cards Against Humanity has been a huge win for a small printing company named Ad Magic, a Netcong, N.J.-based printer. A ...

Snooze

Michael S. Raisinghani, Ph.D., Marketing

Prime-time broadcast viewership has been down about 17 percent compared to the Olympic Games in London four years a ...

A Big Short Against the 2-and-20 Fee

Michael S. Raisinghani, Ph.D., Marketing

Over the past three quarters, investors have withdrawn almost $25 billion from hedge funds globally. Although that is le ...

Southwest Tries to Squash Its Tech Bugs

Michael S. Raisinghani, Ph.D., Marketing

The centerpiece of Southwest Airline’s three-year, $500 million effort is a new reservations system that it will b ...

80,000 Hours of Local News Courtesy of the 2016 Election

Michael S. Raisinghani, Ph.D., Marketing

About 40 percent of U.S. stations added news to their programming in 2015. Although spending by presidential candidates ...

Becoming a Tax Haven Is Harder Than It Looks

Michael S. Raisinghani, Ph.D., Marketing

Some analysts think that slashing tax rates and turning the post-Brexit U.K. into a tax haven is probably not the countr ...

The Battle for Smart Car Data

Michael S. Raisinghani, Ph.D., Marketing

Today’s sensor-laden cars collect huge amounts of data for which marketers may pay dearly. Automakers want to cont ...

Blackstone Is Turning Tenants Into Owners

Michael S. Raisinghani, Ph.D., Marketing

Some housing advocates have pressed rental companies to allow renters the opportunity to buy their homes before properti ...

Nestlé Takes Aim at Coffee Likers

Michael S. Raisinghani, Ph.D., Marketing

Since Nestlé launched Nespresso three decades ago in 1986, the brand has become one of the Swiss company’s ...

A Big Fat Tax Is Coming For the Hedge Fund Elite

Michael S. Raisinghani, Ph.D., Marketing

The estimated amount of offshore income for hedge fund managers that will soon become taxable by the IRS is $100 billion ...

It's Gonna Get Ugly: Clinton, Trump Poised To Go Negative In Campaign Ad Wars

Michael S. Raisinghani, Ph.D., Marketing

In an open presidential primary, it is probably unprecedented that Clinton and Sanders aired 206,528 spots between them ...

Eau De You

Michael S. Raisinghani, Ph.D., Marketing

Scent “wardrobing” is a concept in which perfumers drop multiple bottles at once to allow customers to mix c ...

You Can’t Find the Cat Faster than Nervve

Michael S. Raisinghani, Ph.D., Marketing

Nervve Technologies, a Buffalo-based company whose visual search software is used by U.S. intelligence agencies, has lin ...

World's Best Sales Department?

Michael S. Raisinghani, Ph.D., Marketing

Atlassian is a 14-year-old, $5 billion software company from Australia that makes popular project-management and chat ap ...

Building Assisted Living for the 1 Percent

Michael S. Raisinghani, Ph.D., Marketing

Welltower, the biggest U.S. senior-housing owner by market value, has teamed with luxury developer Hines to buy a site a ...

The AAA Rating Club: Johnson & Johnson and Microsoft

Michael S. Raisinghani, Ph.D., Marketing

In certain circles, a full set of As conveys prestige. For many companies, using their money to expand or to make shareh ...

Lawyers Attack Rivals in TV Spots

Michael S. Raisinghani, Ph.D., Marketing

Lawyers attack rivals in TV spots/ads, and the increased competition is leading to more—and nastier—ads. Com ...

Resuscitating Gap

Michael S. Raisinghani, Ph.D., Marketing

Gap carved out a niche as a cool, everyday apparel company beginning with its founding in 1969. At present, investors an ...

Hollywood Is Running Out of Tombstones

Michael S. Raisinghani, Ph.D., Marketing

The new golden age of television has brought shortages of studio space and production staff. The U.S. television industr ...

Google's Cloud Chief Aims Higher

Michael S. Raisinghani, Ph.D., Marketing

While Google created many of the cloud’s fundamental software and data-analysis tools as early as the 1990s, Amazo ...

From Shared Values to Shared Quarters

Michael S. Raisinghani, Ph.D., Marketing

EcoVillage is a planned co-housing community whose 240 residents share kitchens, car rides, and a commitment to sustaina ...

The Selling of the American MBA

Michael S. Raisinghani, Ph.D., Marketing

The number of U.S. citizens taking the main business school entrance exam, the GMAT, dropped by a third from 2010 to '15 ...

For the Perfect Voyage: Private Isles and Ports

Michael S. Raisinghani, Ph.D., Marketing

Geneva-based MSC Cruises is building what it says will be the largest cruise-line-run island, the $200 million Ocea ...

Will Seniors Be Robot Cars' Early Adopters?

Michael S. Raisinghani, Ph.D., Marketing

Baby boomers want mobility. With more than 43 million people in the U.S. now 65 and older, and 10,000 more hitting that ...

D-Mart Solves India’s Retail Riddle

Michael S. Raisinghani, Ph.D., Marketing

India may be the only country in the world to require makers of packaged goods to set a maximum retail price, or MRP, fo ...

Nascar Takes a Page From the NFL Playbook

Eric Cardella, Marketing

Since the financial crisis in 2008, the popularity of Nascar has been dwindling, attendance is down, and longtime sponso ...

Verizon Has Flipped For Video

Michael S. Raisinghani, Ph.D., Marketing

With Go90, a free service aimed mainly at teens and twentysomethings, for whom video watching is a social experience, Ve ...

Can You Patent This?

Michael S. Raisinghani, Ph.D., Marketing

Although tech companies from Apple to Google have for years fought patent wars over smartphone features, search technolo ...

The Real Life Storage Wars

Michael S. Raisinghani, Ph.D., Marketing

The storage businesses will generate $33 billion in 2016, estimates research firm IBISWorld, up from $24 billi ...

Swiss Watches Take a Licking

Michael S. Raisinghani, Ph.D., Marketing

Swiss watch exports declined 3.3 percent to 21.5 billion Swiss francs ($21.1 billion) in 2015, the first ...

AmEx Struggles to Reach Beyond the Rich

Michael S. Raisinghani, Ph.D., Marketing

AmEx is dismantling its enterprise growth division, initially created to develop additional sources of revenue, lure new ...

Your Uber Driver Has a House to Show You

Michael S. Raisinghani, Ph.D., Marketing

Home prices in Singapore, a 718 square kilometers (277 square miles) island-nation, declined 4.3 percent in the 12 month ...

Less For Le$$

Michael S. Raisinghani, Ph.D., Marketing

The S&P/Case-Shiller index of existing-home values in 20 U.S. cities rose 5.5 percent in October 2015 from a year ea ...

Selling Stock in Cyberspace

Michael S. Raisinghani, Ph.D., Marketing

The idea, according to a filing with the U.S. Securities and Exchange Commission, is to issue company stock using blockc ...

At Walmart, a Season For Guns and Tinsel

Michael S. Raisinghani, Ph.D., Marketing

After years of mass shootings in America culminating in the San Bernardino killings, Walmart, the Bentonville, Arkansas- ...

Insuring the Toys of the Wealthy

Michael S. Raisinghani, Ph.D., Marketing

Privilege Underwriters Reciprocal Exchange (PURE) specializes in insuring the mansions of the ultrarich and their conten ...

'These Airwaves Ain't Big Enough Fer the Both of Us'

Michael S. Raisinghani, Ph.D., Marketing

In decades past, unlicensed airwaves were mostly known for their use by garage door openers, cordless phones, and the oc ...

A Tiny Speed Bump for Streaming’s Advance

Douglas L. Wilson, MBA, Marketing

British singer Adele and Sony Music Entertainment are betting fans will show up at record stores and on iTunes ...

New York Gambles on A Daily Fantasy Ban

Douglas L. Wilson, MBA, Marketing

On November 17, 2015, FanDuel said it would stop taking entries from existing customers in New York after the state&rsqu ...

Hey Mom, Set Another Place at Dinner for Fido

Douglas L. Wilson, MBA, Marketing

Freshpet Inc. produces out the only industrial refrigerated pet food on the market. The company is among a group of fast ...

Slapping a ‘Natural’ Label On Everything

Douglas L. Wilson, MBA, Marketing

Companies are rushing to meet consumer need of products that are simple and less processed, and label them to evoke a na ...

Beefed Up

Douglas L. Wilson, MBA, Marketing

The drug company Elanco, a manufacturer of antibiotics and productivity enhancers for livestock, is under attack by food ...

Fantasy Sports Meets Its Match: Lawyers

Douglas L. Wilson, MBA, Marketing

The fantasy sports industry is now under close scrutiny. The most recent round of investigations follows allegations of ...

Why Roku Isn’t Going After Gamers

Douglas L. Wilson, MBA, Marketing

Amazon.com, Apple, and Google released updated versions of their streaming video devices this fall and pitched them as a ...

Smartphone Margins

Douglas L. Wilson, MBA, Marketing

Competition in the smartphone industry is brutal. Apple and Samsung command more than one in three smartphones sold, wit ...

Long Live the King

Douglas L. Wilson, MBA, Marketing

Burger King understands the power of viral advertising. McDonald’s remains the world’s largest restaurant co ...

How Much of Your Audience Is Fake?

Douglas L. Wilson, MBA, Marketing

Online advertising has changed promotional strategies. By the year 2010, digital search and display ads were perceived a ...

Netflix Wants an Oscar On Its Mantle

Douglas L. Wilson, MBA, Marketing

Netflix is trying to reshape the movie business. The film industry has traditionally focused on ticket sales. Ticket sal ...

Stetson’s Cowboy Spirit Lives On

Douglas L. Wilson, MBA, Marketing

Stetson is struggling to survive and it knows that it must diversify its clientele to stay relevant. CEO Izumi Kajimoto, ...

Where the Internet Revolution Is Waiting to Happen

Douglas L. Wilson, MBA, Marketing

Cuba has a technological problem: It has some of the worst Internet access in the world. Access is restricted to key gov ...

Can Netflix Become Must-See TV in Japan?

Douglas L. Wilson, MBA, Marketing

The successful expansion by Netflix into Australia, Canada, Europe, and Latin America over the last five years has been ...

Skechers' Lesson From a Fad That Flopped

Douglas L. Wilson, MBA, Marketing

Five years ago, Skechers’ Shape-ups shoes were the runaway leaders in “toning,” a category of sneaker ...

A Technology That Reveals Your Feelings

Douglas L. Wilson, MBA, Marketing

By the end of 2015, as many as 1,000 schools in North America could be using a technology that monitors students through ...

The New Old Windows

Douglas L. Wilson, MBA, Marketing

The introduction of Windows 10 on July 29 was a quiet one. Microsoft promised share­holders that Windows 10 will rea ...

Stores Try Fixed Prices That Aren’t So Fixed

Douglas L. Wilson, MBA, Marketing

The expanded use of electronic shelf labels is another way online shopping is changing the in-store experience. Retailer ...

Fiat Positions Maserati to Replace Ferrari

Douglas L. Wilson, MBA, Marketing

Fiat is spinning off Ferrari later this year, losing its top luxury brand and using Maserati to fill the vacuum. Ferrari ...

Rethinking Disneyland for the Chinese Family

Douglas L. Wilson, MBA, Marketing

At $5.5 billion, Disney’s Shanghai Disneyland is its largest foreign investment to date. In partnership with Shang ...

Dropbox Struggles to Think in Dollars

Michael S. Raisinghani, Ph.D., Marketing

Eight-year-old Dropbox, valued at $10 billion, had 300 million registered users a year ago; now it’s got 400 milli ...

Nintendo Tries to Get Back in the Game

Douglas L. Wilson, MBA, Marketing

Nintendo's sales have dropped five years in a row, with the company losing $495 million over the three years that ended ...

Snapchat’s Long Game

Douglas L. Wilson, MBA, Marketing

Evan Spiegel is the co-founder and chief executive officer of Snapchat, one of the largest and fastest-growing social ne ...

Takata Could Use an Air Bag of Its Own

Douglas L. Wilson, MBA, Marketing

On May 19, after months of pressure from U.S. regulators, Japanese air bag manufacturer Takata admitted its airbags are ...

Whole Foods or Walmart?

Douglas L. Wilson, MBA, Marketing

Whole Foods Market was a pioneer in selling organic groceries to mainstream Americans. The company's wild success has br ...

Comcast Tries to Repair Its Customer Service

Douglas L. Wilson, MBA, Marketing

Comcast’s reputation has been in trouble for years. Regulators pushed the company to abandon its proposed $45 bill ...

Rivals Are Gaining On YouTube

Douglas L. Wilson, MBA, Marketing

Thing have changed since 2008 when YouTube had the overwhelming majority of Internet viewership. Hulu launched and Faceb ...

Twitter Tries to Tone Down the Chirping

Douglas L. Wilson, MBA, Marketing

Twitter requires you to spend a lot of free time to build a feed, maintain it, and just plain read all those tweets, and ...

P&G Stops Making Sense

Douglas L. Wilson, MBA, Marketing

Procter & Gamble plans to eliminate as many as 100 product lines and is selling billions in assets to make the larg ...

The Secret Sauce

Douglas L. Wilson, MBA, Marketing

Buffalo Wild Wings' “Wings Beer Sports” motto has been a recipe for victory in the restaurant industry. The ...

Crash Test City

Douglas L. Wilson, MBA, Marketing

Until now, tests of autonomous, self-driving cars have been conducted on public roads or private proving grounds. M City ...

Coke’s Unlikely Savior

Douglas L. Wilson, MBA, Marketing

The soft drink industry is shrinking. Globally, colas account for more than half of sales in the $187 billion soft drink ...

Unforbidden Fruit

Douglas L. Wilson, MBA, Marketing

Palm oil is the most used edible oil in the world, and environmentalists have accused the palm oil industry of destroyin ...

Meet Death, Buy His Raincoat

Douglas L. Wilson, MBA, Marketing

Alexander Stutterheim has created a line of $368 to $1,342 raincoats with the slogan “Swedish melancholy at its dr ...

How Kellogg Lost Breakfast

Douglas L. Wilson, MBA, Marketing

Kellogg cereal is in trouble. As the company continues to spend more than $1 billion a year on advertising, the sales of ...

The NBA’s Hoop Dream: World Domination

Douglas L. Wilson, MBA, Marketing

The National Basketball Association is pursuing a global campaign to overtake soccer as the world’s most popular s ...

Making the Internet’s Onion More Appetizing

Douglas L. Wilson, MBA, Marketing

The Onion Router, known as TOR, has notoriety as the Internet’s most confidential and dodgiest neighborhood. It al ...

"Fifty Shades" Protest Force Twinings to Abandon Racy Promotion

Douglas L. Wilson, MBA, Marketing

The British tea company Twinings has responded to pressure from activists and customers and pulled a promotion linked to ...

Why Brands Love China’s Sex And The City

Douglas L. Wilson, MBA, Marketing

Luxury brands are looking to profit from the critically panned and wildly popular Tiny Times Chinese series of books and ...

Holding on to Relevance

Douglas L. Wilson, MBA, Marketing

Sales at established Abercrombie & Fitch stores have fallen in five of the past seven years, and 2014 profits were e ...

Playing Chicken in the Burger Wars

Douglas L. Wilson, MBA, Marketing

Fast-food visits are forecast to grow about 1 percent in 2015, as millennials are fleeing to fast-casual eateries such a ...

007’s Next Mission: Saving Aston Martin

Douglas L. Wilson, MBA, Marketing

Between 2007 and 2012, Aston Martin car sales slumped from 7,300 to 3,400, bringing the company to the brink of insolven ...

Biogen Straps Fitbits Onto MS Patients’ Wrists

Douglas L. Wilson, MBA, Marketing

The pharmaceutical company Biogen Idec is exploring ways to use fitness trackers to gather data from people who suffer f ...

The World's Biggest Car Company Wants to Get Rid of Gasoline

Douglas L. Wilson, MBA, Marketing

Toyota hopes its hydrogen vehicle will one day become the first mass-market hydrogen car. Toyota's hydrogen car, called ...

The Big Business of Selling Rx Records

Douglas L. Wilson, MBA, Marketing

The concept of confidentiality and drugs may be a thing of the past. Drugmakers and Internet companies are linking pharm ...

Bob Costas on Baseball Free Agency's Evolution

Douglas L. Wilson, MBA, Marketing

In December 1975, a decision from an arbitrator named Peter Seitz gave Major League Baseball players the right to shop t ...

The End of the Coffee Line

Douglas L. Wilson, MBA, Marketing

Startups like OrderAhead are assembling networks of merchants and offering apps that allow customers to place orders bef ...

Merchants Try to Trim Many Unhappy Returns

Douglas L. Wilson, MBA, Marketing

Retailers book as much as 40 percent of their annual sales during the holiday season. The bad news is that many of those ...

Me? Yes, Taylor.

Douglas L. Wilson, MBA, Marketing

Taylor Swift’s enormous success is an anomaly. This rise to power has taken place in an industry that has been in ...

Wal-Mart’s Organic Surge

Douglas L. Wilson, MBA, Marketing

Sales of organic food are booming again, and Wal-Mart is positioned to claim its share. Organics went wide after Whole F ...

The Extremely Metered Paywall

Douglas L. Wilson, MBA, Marketing

Alexander Klöpping and his two-year-old startup, Blendle, have demonstrated unprecedented success persuading people ...

Home-Cooked Meals From The Cloud

Douglas L. Wilson, MBA, Marketing

Sprig, Munchery, and SpoonRocket are three of the online food companies in San Francisco that employ professional cooks ...

Green Buzz

Douglas L. Wilson, MBA, Marketing

Matcha powder is getting attention from the U.S. market. It is imported from farms in Nishio, Japan, where it has been m ...

Marchionne’s Last Lap

Douglas L. Wilson, MBA, Marketing

The CEO of Fiat Chrysler Automobiles, Sergio Marchionne, orchestrated a great deal with the merger of these two challeng ...

Adidas’s World Cup Win Only Goes So Far

Douglas L. Wilson, MBA, Marketing

The world’s No. 2 maker of athletic gear, Adidas, scored big at this summer’s World Cup in Brazil. It ...

Back by Popular Demand … Surge Soda

Douglas L. Wilson, MBA, Marketing

Coke introduced Surge in 1996 to compete with PepsiCo’s popular Mountain Dew and then discontinued the product in ...

Is Your Local Craft Beer From Out of State?

Douglas L. Wilson, MBA, Marketing

Craft beers now account for about 8 percent of the U.S. market by volume, and that share is expected to more than double ...

Find the Women in This Crowd

Douglas L. Wilson, MBA, Marketing

Mixed martial arts was introduced to the United States by Brazil in 1993 and was infamously labeled “human cockfig ...

Have We Reached Peak Burger?

Douglas L. Wilson, MBA, Marketing

Fast-food sales slipped 0.2 percent last year in the U.S. at McDonald’s and 0.9 percent at Burger King in the U.S. ...

Why Apple’s iBeacon Hasn’t Taken Off—Yet

Douglas L. Wilson, MBA, Marketing

Apple’s iBeacon allows a retailer to track a shopper moving through their store in an attempt for them to engage i ...

Shhh … Luxury Goods Are Discounted in China

Douglas L. Wilson, MBA, Marketing

Luxury goods makers have long valued Chinese consumers because of their love for elite European brands and their willing ...

Porsche for Her

Douglas L. Wilson, MBA, Marketing

Porsche’s success with the Cayenne has changed the direction of the automaker. The Cayenne took Porsche to the top ...

Short-Circuit

Michael S. Raisinghani, Ph.D., Marketing

With the partnership between Toyota and Tesla short-circuited, Toyota, whose homegrown electric RAV4 was discontinued in ...

Clearance!! Andrew Mason

Michael S. Raisinghani, Ph.D., Marketing

Groupon initially appealed to consumers by persuading restaurants and other small businesses to sell unused, off-hours c ...

Jeff Bewkes’s Disappearing Act

Douglas L. Wilson, MBA, Marketing

Jeffrey Bewkes, the chief executive officer of Time Warner, may be a victim of his own success. Bewkes fended off the ad ...

You Know You Want Him

Douglas L. Wilson, MBA, Marketing

Rapper Pitbull, a first-generation American whose parents came from Cuba, is moving into the territory of becoming an em ...

Another World Cup Surprise: TV Ratings

Douglas L. Wilson, MBA, Marketing

The 2014 FIFA World Cup in Brazil has been a record-setting success on television in the United States. The match betwee ...

Sony Bets It Can Find The Next Big Thing

Douglas L. Wilson, MBA, Marketing

As it heads toward its sixth annual net loss in seven years, Sony is continuing to increase its spending on research and ...

Think Old.

Douglas L. Wilson, MBA, Marketing

Volvo needs to reverse more than a decade of declining U.S. sales, representing its largest market. Through the 1990s, m ...

Will World Cup Sponsors Get Kicked, Too?

Douglas L. Wilson, MBA, Marketing

Brazil’s 2014 World Cup sponsors could be questioning their investment. Coke, Hyundai Motor, Sony, and Anheuser-Bu ...

Taco Bell’s Secret Recipe for New Products

Douglas L. Wilson, MBA, Marketing

Taco Bell engineers introduce a constant rotation of new products to keep consumers coming back. The “Waffle Taco& ...

Modesty is the New Abercrombie

Douglas L. Wilson, MBA, Marketing

Teens spend $30 billion a year in the U.S. and they love to shop. However, shopping patterns for this demographic are ch ...

Modesty is the New Abercrombie

Larry Tunnell, Ph.D., CPA, Marketing

The three A’s -- teen apparel retailers Abercrombie & Fitch, American Eagle Outfitters, and Aéropostale ...

Shootout: Can Nike Beat Adidas at Soccer?

Douglas L. Wilson, MBA, Marketing

Adidas helped invent the practice of paying athletes to wear its shorts, jerseys and paying a league to use its ball. Ph ...

Big Pharma’s Favorite Prescription: Higher Prices

Douglas L. Wilson, MBA, Marketing

Big Pharma is experiencing the greatest period of consolidation in a decade, and one fact remains unchanged: Drug prices ...

Blue Bottle Coffee and the Next Wave of Ultra-Finicky Java Joints

Douglas L. Wilson, MBA, Marketing

James Freeman, founder of the Oakland-based Blue Bottle Coffee, has a thirteen-store coffee chain and no problem with fi ...

Selling a Brand, Shot by Shot

Douglas L. Wilson, MBA, Marketing

Fireball Cinnamon Whisky Is one of the most successful liquor brands in decades and has become synonymous with fun for y ...

Selling Ethical Fashion to the Whole Foods Set

Douglas L. Wilson, MBA, Marketing

The April 2013 collapse of the Bangladeshi factory, Rana Plaza, resulted in the deaths of more than 1,100 workers. That ...

I’ll Pass

Douglas L. Wilson, MBA, Marketing

The fading allure of convertibles has prompted carmakers to drop many traditional convertible models and replace them wi ...

Can Amazon Find Room by the TV?

Douglas L. Wilson, MBA, Marketing

Amazon is the newest contestant in the battle for television attention with its launch of Fire TV. The small, boxy devic ...

Good for Kids, Good for Publishers

Douglas L. Wilson, MBA, Marketing

First Book, a Washington, D.C.-based nonprofit, offers about 5,200 book titles to children from low-income homes from mo ...

In the Diaper Wars, Every Pee Point Counts

Douglas L. Wilson, MBA, Marketing

The goal: To create a diaper that has zero leakage, ultimate dryness, and ideal comfort with an underwear-like fit. The ...

Big Mickey Is Watching

Douglas L. Wilson, MBA, Marketing

MyMagic+ is the name of Walt Disney’s $1 billion experiment in crowd control, data collection, and wearable techno ...

Born-in-the-USA Luxury Gains in China

Douglas L. Wilson, MBA, Marketing

As Chinese are getting better acquainted with American luxury brands, and this is helping U.S. labels that offer fashio ...

Why Is This Man Smiling?

Douglas L. Wilson, MBA, Marketing

Comcast’s CEO Brian Roberts has been aggressively pushing the company to a new vision for the company: one part ca ...

The Satellite Swarm is Coming

Douglas L. Wilson, MBA, Marketing

Skybox Imaging and Planet Labs are the two startups building a network of satellites dense enough to capture a picture o ...

Time for Microsoft to Tap Into Its Inner Google

Douglas L. Wilson, MBA, Marketing

The biggest challenge for Microsoft’s new CEO, Satya Nadella, revolves around deciding whether Microsoft still wan ...

Sony Bets That Jazz Can Still Be Hip

Douglas L. Wilson, MBA, Marketing

Few music genres have suffered more during the recording industry’s collapse than jazz. In 2003, Americans bought ...

Not Another Music Streaming Service!

Douglas L. Wilson, MBA, Marketing

The purchase of downloadable digital music has been dominated by Apple’s iTunes, and the industry is heading into ...

Luxury Car Makers Bet on Lower-Priced Rides

Douglas L. Wilson, MBA, Marketing

Germany’s high-end automakers are vying for buyers who typically might consider mass-market models such as Ford Mo ...

My Fridge is Smarter Than Yours

Douglas L. Wilson, MBA, Marketing

Samsung states that it wants to become the world’s largest appliance manufacturer by 2015. Already the fastest-gro ...

The Biggest, Cheapest Network of All

Douglas L. Wilson, MBA, Marketing

After a decade when the big four U.S. wireless carriers spent tens of billions of dollars to upgrade their networks, arg ...

Just Order the Tree Online, Charlie Brown

Douglas L. Wilson, MBA, Marketing

Online tree sellers are seeing sales surge this year as convenience trumps romance. Online sales make up no more than 3 ...

Silicon Valley’s Hearing Aide

Douglas L. Wilson, MBA, Marketing

Rodney Perkins is continuing an innovation legacy with Soundhawk as he attempts to break into and grow the $6 billion a ...

The Rise and Fall of Blackberry: An Oral History

Douglas L. Wilson, MBA, Marketing

Research in Motion (RIM) grew into one of the world’s most valuable tech companies, and the BlackBerry became a co ...

The J.Crew Invasion

Douglas L. Wilson, MBA, Marketing

J.Crew is part of a pack of retailers that expects to succeed in London with hope of international attention. Mass Ameri ...

Xbox One Tears Down Microsoft’s Walls

Douglas L. Wilson, MBA, Marketing

The debut of the Xbox One on November, 22, 2013, introduced a console that incorporates software and systems developed t ...

Forget Your Wallet

Douglas L. Wilson, MBA, Marketing

The next revolutionary shift in mobile payment options is gathering momentum. The new wave of mobile customer payment ta ...

Rebuilding Lego for Today’s Kids

Douglas L. Wilson, MBA, Marketing

Lego’s new R3ptar is among the creations the Danish toymaker is counting on to stay relevant. Specifically, it's b ...

A Chicken Of Convenience

Douglas L. Wilson, MBA, Marketing

Tyson Foods, the largest U.S. commodity beef and chicken supplier with $33.3 billion in sales, is rushing to sell to con ...

Apple's Got You

Douglas L. Wilson, MBA, Marketing

Apple has unleashed iBeacon as a part of their new operating system iOS 7; the company just isn't talking about it. iBea ...

Smut With A Smile

Douglas L. Wilson, MBA, Marketing

TheChive.com is a photo-entertainment site with submissions selected by the staff. It also offers dating services and op ...

The Big Bucks in Keeping Kids Focused

Douglas L. Wilson, MBA, Marketing

Children increasingly are being screened for attention deficit hyperactivity disorder (ADHD), a condition for which diag ...

Yes, Real Men Drink Beer and Use Skin Moisturizer

Douglas L. Wilson, MBA, Marketing

Men’s grooming products, including hair serums, exfoliating scrubs, and eye creams, are appealing to a growing aud ...

Don’t Even Think About Returning This Dress

Douglas L. Wilson, MBA, Marketing

Retailers are taking a stand against the industry’s $8.8 billion-a-year return-fraud problem. This effort seeks to ...

Google Glass Targets the Cubicle

Douglas L. Wilson, MBA, Marketing

Consumers may not take the lead on Google’s newest product, Glass, as business and government express an increasin ...

A Culture Clash in the Yogurt Aisle

Douglas L. Wilson, MBA, Marketing

Chobani became the biggest U.S. seller of Greek-style yogurt just two years after releasing its first product in 2007. G ...

The Boomer Car Boom

Douglas L. Wilson, MBA, Marketing

Historically, auto buying declined for consumers as they entered their golden years. This trend has changed as consumers ...

Where Lawyers Never Go Hungry

Douglas L. Wilson, MBA, Marketing

Food companies say their labels, read in their entirety, are accurate but some say that a surge in label litigation was ...

Old Looks On New Screens

Douglas L. Wilson, MBA, Marketing

ModCloth, an e-tailer selling new clothes in vintage styles, is competing with Amazon and other larger retailer with a u ...

Seeking a Phone for the End of the Desktop Era

Douglas L. Wilson, MBA, Marketing

Mark Shuttleworth, a South African software billionaire is pursuing a $32 million effort to develop a smartphone that ca ...

Recalculating Navigation Needs

Douglas L. Wilson, MBA, Marketing

The U.S. government launched the GPS navigation industry in 2000 when it made GPS available to civilians. Navigation sys ...

Hummus: The Great American Dip?

Douglas L. Wilson, MBA, Marketing

PepsiCo’s Sabra Dipping venture recently launched its first national television commercials to promote hummus. Hum ...

Nissan Brings Datsun Back to the Future

Douglas L. Wilson, MBA, Marketing

Nissan is resurrecting the Datsun brand after killing it in 1981. Sold mostly in North America and Europe, Datsuns were ...

McFresh

Douglas L. Wilson, MBA, Marketing

McDonald’s is struggling to attract customers between the ages of eighteen and thirty-two for whom McDonald’ ...

H&M’s New Love For Old Clothes

Douglas L. Wilson, MBA, Marketing

H&M’s 2,900 clothing stores have made it Europe’s No. 2 fashion apparel chain, but it has posted declini ...

HP Makes Its Move Against IBM

Douglas L. Wilson, MBA, Marketing

Demand for personal computers continues to slump. Hewlett-Packard need to find new markets, and Meg Whitman is betting o ...

Can Coach Keep Walking to the Bank?

Douglas L. Wilson, MBA, Marketing

Coach has built a luxury brand on its finely crafted leather bags and is now expanding its focus to shoes. The goal is t ...

Ferrari Bets That Less is More

Douglas L. Wilson, MBA, Marketing

Ferrari Chairman Luca Cordero di Montezemolo plans to cut deliveries by 400 vehicles this year, to about 6,900. It is a ...

There Can Be Only One

Douglas L. Wilson, MBA, Marketing

As the gaming market shifts from consoles, Microsoft’s new goal is to transform the Xbox into an entertainment hub ...

Facebook Struggles to Find its Footing

Douglas L. Wilson, MBA, Marketing

One year after Facebook raised $16 billion in the largest technology IPO on record, concerns remain about its ability to ...

The Perils of Price-Matching

Douglas L. Wilson, MBA, Marketing

Price-matching promotions have become a key marketing tool to attract shoppers squeezed by stagnant wages and 7 percent- ...

Mobile Games with Megaprofits

Douglas L. Wilson, MBA, Marketing

Finnish mobile games developer Supercell is a two-year-old startup with only 95 employees now taking in $2.5 million a d ...

H&M, a Master of Cheap Fashion, Moves Upscale

Douglas L. Wilson, MBA, Marketing

The Stockholm-based retailer Hennes & Mauritz’s, better known as H&M, made its name churning out low cost ...

Why More Extreme Foods Are Creeping Onto Menus

Douglas L. Wilson, MBA, Marketing

Restaurants are successfully offering limited-time promotions of high calorie, high fat menu items to attract the advent ...

Can Penney Get Off The Down Escalator?

Douglas L. Wilson, MBA, Marketing

J.C. Penney is facing unprecedented peril. In response, the board brought back Myron Ullman 17 months after he retired a ...

A Craft Beer Pioneer Gets a Second Chance

Douglas L. Wilson, MBA, Marketing

Jack McAuliffe opened the New Albion Brewing Co. in Sonoma, California, in 1976 and, as one of the earliest American cra ...

Think Colossal

Douglas L. Wilson, MBA, Marketing

Since Lee Kun Hee, the seventy-one-year-old chairman of Samsung Electronics, took control of the company in 1987, sales ...

Estee Lauder Launches its Own M.A.C. Attack

Douglas L. Wilson, MBA, Marketing

Estee Lauder’s U.S. sales slowed after the recession as consumers traded down to more affordable brands, such as R ...

Streaming With a Little Help from Your Friends

Douglas L. Wilson, MBA, Marketing

On March 13, 2013 Netflix introduced a new relationship with Facebook allowing Netflix’s 33 million online members ...

How Apple's iWatch Can Be a Moneymaker

Douglas L. Wilson, MBA, Marketing

A team of Apple employees is working on a smart wristwatch with hopes of a fall 2013 introduction to enter the $60 billi ...

PepsiCo Prepares For a Snack War in Russia

Douglas L. Wilson, MBA, Marketing

PepsiCo is leveraging the Russian market as a springboard to reach new consumers in former Soviet republics, including U ...

Mattel’s Mom Issue: They Really Don’t Get Hot Wheels

Douglas L. Wilson, MBA, Marketing

Mattel is the world’s largest toymaker and sells more than $1 billion a year from its iconic toy car brands includ ...

Nascar Brings Back ‘Win on Sunday, Sell on Monday’

Douglas L. Wilson, MBA, Marketing

When the 2013 season opens at the Daytona 500 on February 24, Nascar fans will see cars designed to look like their show ...

Mobile Apps, Now for Immobile Devices

Douglas L. Wilson, MBA, Marketing

BlueStacks released App Player in 2011 as a free download for PCs. The startup company’s software runs Android app ...

How a Turkish Immigrant Made a Billion Dollars in Eight Years Selling Yogurt

Douglas L. Wilson, MBA, Marketing

Chobani yogurt has made its owner, Hamdi Ulukaya, a billionaire. With virtually no revenue five years ago, in 2013 Choba ...

The Bigger the Brand Is, the Smaller It Should Act

Douglas L. Wilson, MBA, Marketing

J.Crew’s menswear business was on life support. It needed rebranding for the segment, and the solution was su ...

A Tennis Star Seeks the Sweet Taste of Success

Douglas L. Wilson, MBA, Marketing

Russian-born, four-time Grand Slam tennis tournament winner Maria Sharapova hopes to turn her love for candy into a prof ...

The New Willy Loman Survives by Staying at Home

Douglas L. Wilson, MBA, Marketing

Companies are radically modifying the traditional sales model. This transition is shifting from expensive field staffs t ...

China’s Smartphone Market Welcomes Dumbphones

Douglas L. Wilson, MBA, Marketing

The Chinese electronics company Lenovo is the world’s biggest PC vendor, thanks largely to sales in its home marke ...

Pandora is Boxed in by High Royalty Fees

Douglas L. Wilson, MBA, Marketing

Pandora has 74 percent share of the U.S. online radio market, and the faster it grows, the bigger the financial hit ...

Is the Party Over for Uggs?

Douglas L. Wilson, MBA, Marketing

Decker Outdoor may become another lesson in what happens when a company depends too heavily on a single fashion product ...

Lincoln Wants to Torch the Airport Limo

Douglas L. Wilson, MBA, Marketing

Nearly 35 percent of Ford’s Lincolns are purchased by buyers 65 or older, and about 14 percent of Lincoln owners a ...

Thursday Night Football Scores Big for the NFL

Douglas L. Wilson, MBA, Marketing

The NFL Network is using its lock on thirteen Thursday night games to power a $1.1 billion-a-year pay-TV channel that di ...

Sharp’s Profits on LCD Panels: Worse Than Flat

Douglas L. Wilson, MBA, Marketing

Sharp forecasted a record loss on November 1, 2012, twice the previous estimate, raising questions about its ability to ...

The Pirate-Infested Waters of App Retailing

Katherine Campbell, Ph.D., Marketing

Piracy is a well-established problem for the movie and music industries, but now pirates are turning their attention to ...

The Boardroom's Still the Boys' Room

Katherine Campbell, Ph.D., Marketing

In the United States, the percentage of women on corporate boards is low and stagnant. With 12.6 percent female dire ...

When the Boss Is on Team Romney

Katherine Campbell, Ph.D., Marketing

Employers can, and do, tell their workers how to vote. The 2010 Citizens United Supreme Court decision lifted limits on ...

The Gap between Rich and Poor Widens

Katherine Campbell, Ph.D., Marketing

Taken together, several metrics related to income inequality create an interesting picture. Over the last four years, ra ...

Clamping Down on Movers Run Amok

Katherine Campbell, Ph.D., Marketing

Consumers trust all their belongings to moving companies, but this trust is violated in many cases. In a common scam, mo ...

Alibaba Starts to Weed Out the Fakes

Katherine Campbell, Ph.D., Marketing

For some time, rampant piracy and weak intellectual property protection have been a stumbling block for business relatio ...

MUAH-HAHAHA HAHA HAHAHA HAHA HAHAHA!

Katherine Campbell, Ph.D., Marketing

Like many CEOs, Duke Energy's Jim Rogers has a large personality. But he is also an enigmatic figure. Events that transp ...

HarperCollins: Lower-Priced E-books on the Way

Katherine Campbell, Ph.D., Marketing

The U.S. government brought e-book price-fixing claims against several publishers. To settle this case the publis ...

UBS: A Record Whistleblower Payout

Katherine Campbell, Ph.D., Marketing

Bradley Birkenfeld, a former UBS banker, was jailed for his role in helping wealthy Americans use Swiss bank accounts to ...

Taking the E-Book Revolution to Africa

Katherine Campbell, Ph.D., Marketing

David Risher, a former executive at both Microsoft and Amazon, is now a philanthropist with a mission. Through his nonpr ...

Asia's Rich Have Trust Issues

Katherine Campbell, Ph.D., Marketing

Asia is now home to more millionaires than North America, and many banks have been hoping to profit by attracting Asian ...

Lance Inc.

Katherine Campbell, Ph.D., Marketing

Brad Wieners suggests that Lance Armstrong has stolen a page from Wall Street's playbook and made a successful strategic ...

The Rise of the Corporate Chaplain

Katherine Campbell, Ph.D., Marketing

U.S. companies are offering employees access to chaplains as part of employee assistance programs. Evidence suggests tha ...

Wall Street's Leadership Vacuum

Katherine Campbell, Ph.D., Marketing

Battered by poor performance and tarnished reputations, none of Wall Street's leaders appear willing or able to step up ...

Hiring a Mercenary for the New Patent War

Katherine Campbell, Ph.D., Marketing

In the past, startups raced to develop prototypes and secure investment capital early in the development process. But in ...

Do-Gooder Retailing Goes Mainstream

Katherine Campbell, Ph.D., Marketing

When it promoted a commitment to donate a pair of shoes for each pair it sold, TOMS shoes helped start a trend known as ...

The Court Says Yes. Boards Say Whoa

Katherine Campbell, Ph.D., Marketing

A Supreme Court decision has made it possible for companies to make unlimited political contributions. But public relati ...

Why Did it Take 20 Years to Catch This Man?

Katherine Campbell, Ph.D., Marketing

Peregrine Financial Group's CEO, Russell Wasendorf, confessed embezzling hundreds of millions of dollars in a note found ...

Profiting From Other People's Wi-Fi

Katherine Campbell, Ph.D., Marketing

veral cell phone carriers are purchasing technology that automatically detects hotspots and switches subscribers from ca ...

Surgeons of Fortune

Katherine Campbell, Ph.D., Marketing

Bay Area Surgical Management, a chain of Silicon Valley surgery centers has found a way to exploit top of the line he ...

Wall Street Ignores Personal Finance 101

Katherine Campbell, Ph.D., Marketing

One of the lessons from Enron's collapse is that employees may bear too much risk if their retirement funds are tied to ...

Bayou's Magic Math

Katherine Campbell, Ph.D., Marketing

Guy Lawson's book, Octopus: Sam Israel, the Secret Market, and Wall Street's Wildest Con, describes how a Ponzi-like fra ...

The Libor Scandal Claims its First CEO

Katherine Campbell, Ph.D., Marketing

Barclays reached a $455 million settlement after U.S. and UK regulators found that the bank systematically tried to m ...

U.S. Automakers Cut Retirees Loose

Katherine Campbell, Ph.D., Marketing

GM and Ford are changing the financial landscape for retirees by offering lump sum amounts to buyout pensions. For ...

Comcast 'Invents' Its Own Private Internet

Katherine Campbell, Ph.D., Marketing

The Department of Justice is investigating cable companies to see if differential caps on data downloading are unfairly ...

Mom and Dad vs. Snap, Crackle, and Pop

Katherine Campbell, Ph.D., Marketing

Consumers are suing food companies for false advertising regarding health claims. Recent multimillion dollar settlements ...

Finally, A Use for Sandwich Crusts

Katherine Campbell, Ph.D., Marketing

Some of Britain's largest supermarkets and retailers are shipping their food waste to bioenergy plants. Although many of ...

Why Johnny Can't Friend Facebook

Katherine Campbell, Ph.D., Marketing

Currently, users under the age of thirteen are not permitted to create profiles on Facebook. Although many preteens may ...

Mickey Kicks the Junk-Food Habit

Katherine Campbell, Ph.D., Marketing

Disney has announced that it will require food and beverage products advertised on its networks to meet nutritiona ...

When a 95 Percent Cut Doesn't Cut it

Katherine Campbell, Ph.D., Marketing

U.S. companies are required to pay income tax on worldwide profits, including those earned outside of the United Stat ...

Nature's Own Hedge Fund

Katherine Campbell, Ph.D., Marketing

Mark Tercek, a Harvard MBA and former managing director at Goldman Sachs, is bringing change to the world's largest cons ...

Supercar Makers Seek a Different Shade of Green

Katherine Campbell, Ph.D., Marketing

High-performance auto makers are adding electric engines to create hybrid vehicles without sacrificing power. Ferrari's ...

Exxon-Mobil vs. Dodd-Frank

Katherine Campbell, Ph.D., Marketing

Section 1504 of the Dodd-Frank Act requires U.S.-listed resource companies to disclose tax and royalty payments made to ...

Over a Barrel

Katherine Campbell, Ph.D., Marketing

When it comes to oil spills, it's unusual to find cases where an oil company seems like a victim rather than a villain. ...

Corporate Flight From a Bill Mill

Katherine Campbell, Ph.D., Marketing

For the past three decades, the American Legislative Exchange Council has brought together corporations and state legi ...

Dan Mudd Fights to Clear His Name

Katherine Campbell, Ph.D., Marketing

Dan Mudd joined Fannie Mae as chief operating officer in 2000. Four years later, accounting irregularities surfaced a ...

Will Crowdfunding Beget Crowdfrauding?

Katherine Campbell, Ph.D., Marketing

The recently enacted Jumpstart Our Business Startups Act allows companies to sell securities via crowdfunding website ...

Outmanned, Outgunned, And On a Roll

Katherine Campbell, Ph.D., Marketing

This Bloomberg Businessweek article describes a remarkable transformation at the SEC. Over the past four years, the SEC ...

Freeing Your Cell Phone from African Warlords

Katherine Campbell, Ph.D., Marketing

The Dodd-Frank legislation requires companies in the United States to certify that their supply chains are Demo ...

Was a Food Innovator Unfairly Targeted?

Katherine Campbell, Ph.D., Marketing

Mainstream media and bloggers' portrayal of lean finely textured beef, or pink slime, as disgusting and unsafe eff ...

A Dream in the Skies that Never Died

Katherine Campbell, Ph.D., Marketing

Rupert Murdoch's quest to acquire the remainder of British Sky Broadcasting Group (BSkyB) was derailed by the phone hack ...

Debt Collectors With a Financial Agenda

Katherine Campbell, Ph.D., Marketing

The Department of Education offers commissions to private debt collectors that successfully rehabilitate student loans i ...

Green Mountain's Tempest in a K-Cup

Katherine Campbell, Ph.D., Marketing

Starbucks' plans to sell a single-cup coffee brewer that will compete with Green Mountain's K-cup system. Just days befo ...

A Whistle-Blower Beats the Banks

Katherine Campbell, Ph.D., Marketing

Lynn Szymoniak brought years of insurance investigation skills to investigating her own foreclosure. In less th ...

London, Capital of the Rhino Horn Business

Katherine Campbell, Ph.D., Marketing

Trade of products made from endangered animals is illegal but lucrative; by weight, rhinoceros horn sells for twice the ...

Anarchy in the App Store

Katherine Campbell, Ph.D., Marketing

Apple controls its customers' access to apps and in return assumes responsibility to protect its customers by monitoring ...

It's Not Paranoia if They're Stealing Your Secrets

Katherine Campbell, Ph.D., Marketing

This Bloomberg Businessweek article discusses rampant intellectual property theft in China and describes the experience ...

The Man Who Fell to Earth

Katherine Campbell, Ph.D., Marketing

Dan Zwirn once ran a hedge fund that managed $12 billion in assets. As the fund rapidly grew, some improprieties occurre ...

This Billionaire Breakup Is One Expensive Spat

Katherine Campbell, Ph.D., Marketing

Steve Wynn and Kazuo Okada were once friends and business partners. Okada owned 20 percent of Wynn Resorts and served as ...

The Cruelest Catch

Katherine Campbell, Ph.D., Marketing

Regulations and consumer demand are beginning to hold corporations accountable for working conditions throughout their s ...

Dotcom's Bubble

Katherine Campbell, Ph.D., Marketing

This Bloomberg Businessweek article (Dotcom's Bubble, February 20-26, 2012) chronicles ...

The Silencing of Michael Woodford

Katherine Campbell, Ph.D., Marketing

At the conclusion of this engaging Bloomberg Businessweek article (The Silencing of Michae ...

Food's Great. But Does the Chef Get Vacation?

Katherine Campbell, Ph.D., Marketing

Many restaurant rankings evaluate food and service, but the Restaurant Opportunities Center United guide evaluates how r ...

Wal-Mart: A New Label for Healthy Food

Katherine Campbell, Ph.D., Marketing

Wal-Mart's environmental and sustainability initiatives have been credited with creating industry-wide reforms regarding ...

Fixing the Reputations of Reputation Managers

Katherine Campbell, Ph.D., Marketing

Internet profiles have significant business implications, and the online reputation management i ...

What Starts Up in Vegas Stays in Vegas

Katherine Campbell, Ph.D., Marketing

Zappos founder Tony Hsieh is moving his company from suburban offices to a refurbished downtown building that w ...

An Online Piracy Action Thriller Chills Techdom

Katherine Campbell, Ph.D., Marketing

The case against Megaupload may be the biggest copyright infringement case ever. The company's founder, Kim Dotcom, is a ...

Black Bounty for Facebook's Bug Hunters

Katherine Campbell, Ph.D., Marketing

Computer security is a serious issue, and white-hat hackers have played an important role by identifying and voluntarily ...

The U.S. Goes After Bribery, On a Budget

Katherine Campbell, Ph.D., Marketing

The Foreign Corrupt Practices Act prohibits companies that operate in the United States from making payments ...

Has Diamond Food Lost its Luster?

Katherine Campbell, Ph.D., Marketing

CEO Michael J. Mendes' fulfilled a vision for transforming Diamond Foods from a walnut growers' cooperative into a major ...

The SEC Stands by a Controversial Phrase

Katherine Campbell, Ph.D., Marketing

Judges and others have criticized the SEC for allowing companies to neither admit nor deny wrongdoing in settlement agre ...

Keeping the Sea Safe from Plastic

Katherine Campbell, Ph.D., Marketing

Most plastics, even biodegradable ones, don't degrade well in the ocean. Now a plastic that degrades rapidly in both the ...

A Broken Windows Approach to Fraud

Katherine Campbell, Ph.D., Marketing

The SEC is using data analysis to detect securities fraud and build cases to support lawsuits and enforcement actions. T ...

Deceiving Las Vegas

Katherine Campbell, Ph.D., Marketing

During the real estate bubble, unscrupulous lawyers, construction companies, and a host of related parties used straw bu ...

Do You Want This Job?

Katherine Campbell, Ph.D., Marketing

Alabama recently enacted an immigration law that requires the police to question individuals that might b ...

The Bond Market's Newest Frontier

Katherine Campbell, Ph.D., Marketing

Despite its resource wealth, the Navajo Nation faces challenges of poverty and economic underdevelopme ...

Fear and Loathing at the SEC

Katherine Campbell, Ph.D., Marketing

H. David Kotz is an active SEC Inspector General. But, like all Inspector ...

She'll Build You a Road Even If She Can’t Drive

Katherine Campbell, Ph.D., Marketing

As the co-founder of Gulf One Investment, Nahed Taher is the only woman in the Persian Gulf w ...

Would You Buy $1 Billion in China-Made, So-Controverisal-It-Hurts Telecom Equipment from this Guy?

Katherine Campbell, Ph.D., Marketing

Although the Chinese company, Huawei, sells equipment to 45 of the world's top 50 telecom companies, it faces an uphill ...

Africa's Powerful New Friends in China

Katherine Campbell, Ph.D., Marketing

For some time Africa has suffered from chronic power deficits. Now, Chinese banks, with their government's supp ...

A Hunger Striker Takes on India's Government

Katherine Campbell, Ph.D., Marketing

Government corruption infiltrates almost every dimension of daily life in India. Something as trivia ...

Destruction of the SEC?

Katherine Campbell, Ph.D., Marketing

Scrap the SEC? The suggestion may seem radical, but this commentary (Scrap the SEC? ...

Cleaning America's Dirtiest Coal Company

Katherine Campbell, Ph.D., Marketing

For years Massey Energy had a poor record for mining safety, but the explosion at the Upper Big Br ...

We'll Take Your Money, But no Handshakes

Katherine Campbell, Ph.D., Marketing

Financial advising has long been relationship-based and dependent on a client's trust in and personal communicatio ...

Do Sleepy Shift Workers Need a Pick-Me-Up Pill?

Katherine Campbell, Ph.D., Marketing

Cephalon is spending millions on marketing campaigns designed to educate the publ ...

The Playboy and the Ponzi Scheme

Katherine Campbell, Ph.D., Marketing

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} The Playboy and the Pon ...

To Get More Oil, Companies Mine Sand

Katherine Campbell, Ph.D., Marketing

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} p.p1 {margin: ...

Bottled Up

Katherine Campbell, Ph.D., Marketing

Along with other major pharmaceutical companies, Forest Laboratories has pleaded guilty and settled a ...

Ink-Stained Wretchedness

Katherine Campbell, Ph.D., Marketing

There is no doubt that the allegations being made about News Corp.'s newspaper division suggest unscrupulous and illegal ...

Utilities Cater to Frugal Energy Consumers

Katherine Campbell, Ph.D., Marketing

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} Utility companies might look at consume ...

Zynga's Little-Known Addiction: Whales

Katherine Campbell, Ph.D., Marketing

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} Zynga, a hot web-based game company, is ...

One Man's Years-Long Quest to Get Quest

Katherine Campbell, Ph.D., Marketing

Quest Diagnostics's settlement with the state of California generated the largest recovery ever under the state's ...

Success is Never Having to Say You're Sorry

Katherine Campbell, Ph.D., Marketing

Transocean has taken a hardball strategy in dealing with the aftermath of its Deepwater Horizon rig explosion. The ...

The Supreme Court Takes on Trial Lawyers

Katherine Campbell, Ph.D., Marketing

The Supreme Court recently denied class action status to more than a million female Wal-Mart employees ...

After Much Hoopla, Investor 'Say on Pay' is a Bust

Katherine Campbell, Ph.D., Marketing

Recent corporate and financial scandals have brought executive compensation under scrutiny. Many complain that exe ...

In India, Power Thieves Are Everywhere

Katherine Campbell, Ph.D., Marketing

The widespread theft of electricity in India degrades service for everyone and cuts the country's economic output. ...

A Fight Over Finger-Friendly Table Saws

Katherine Campbell, Ph.D., Marketing

Each year thousands of Americans loose fingers, hands, and arms while using table saws. ...

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